By Boluwatife Adedokun
The Imole Millionaire campaign took its awareness drive to the streets of Osun State last week, engaging thousands of residents with music, games, and cash prizes ahead of the official ticket sales launch scheduled for September 22, 2025.
The promotional roadshows, which held in Ilesa, Ede, and Osogbo, drew large crowds at major markets and created excitement around the upcoming draws.
At Sabo Market in Ilesa, traders and shoppers participated in trivia and dance competitions, with winners receiving instant cash rewards. The activation later moved to Oja Oje in Ede, where over ₦500,000 was shared among participants. The tour concluded at Ota Efun Market in Osogbo, where residents turned out in large numbers to join the activities and giveaways.
According to the organisers, about 4,000 contacts were captured during the outreach, reflecting growing interest in the initiative.
Speaking on the impact of the campaign, Oluwafemi Raphael Oketokun, Marketing Lead for 2AG Integrated, said:
“The roadshows gave us a chance to feel the pulse of the people. Seeing the excitement in their faces reassured us that Imole Millionaire is more than a game — it’s an opportunity. This is just the beginning, and we can’t wait to give more people a chance to win.”
The Imole Millionaire ticket sales will open on September 22, while the first live draw is slated for October 4, 2025, with 54 winners expected to emerge weekly. A mega launch event will follow at Freedom Park, Lagos, on October 9, 2025.
Organisers described the initiative as more than just a raffle draw, stressing that it offers participants an opportunity to improve their lives through consistent winnings.
